Out With the Old and in With the New: Media and Advertisements


“UGH” our instant reaction when we see long paragraphs. “How many pages?” our first question when assigned reading. We have become creatures who only desire  instant gratification and crave short and to the point information. Because of this, we have become fans of the inverted paragraph.

The Inverted Paragraph:

Reading is hard for alinverted-pyramidl of us in this day and age. We look at words and just skim right over them. Because of this, the inverted pyramid has become the go-to with digital media. It is a system where the most important information is placed at the top and decreases in importance as the story goes on. Lynda Felder emphasizes in her book Writing for the Web that each paragraph should be based on the inverted pyramid as well as the whole essay (123).

New News:

With media being taken over by the web, we are leaving behind our ways of the past. Brain Carroll states in his bookWriting and Editing for Digital Media, “Newspapers     [are] the fastest shrinking U.S. industry” (212).newspaper-illo21

We no longer yearn for static information; interaction is what we crave. “We Media” is what we have become. We are literally part of the media. We comment, share, post, and have a part in what is going on. With more people online and a greater access to media however, we must be more alert.

Watch Out:

With everyone having access to the internet and breaking news instantly available, we must be careful what we trust. There are many false “breaking news stories”. One easy way to detect them is that anonymously sourced reports carry a high risk of being wrong according to BreakingNews.com (239). Also, do not trust anonymous comments. Some sites are even forbidding them. Huffington Post ,for example, makes users sign into Facebook or enter credit cared information to verify their identifty before commenting. This ensures that the comments don’t get out of hand. For my blog, I will be personally managing comments to ensure they are appropriate.

A Trustworthy Story:

How to tell if a story is trustworthy starts with ethos. We must trust the author and they must prove themselves credible to us. Check out their about me page, see if they have connections to other pages or previous credible work, and lastly how does their story look?

Elements of a good story:

Some things to think about while reading.

Does the story:

  • Start in the middle, and is it filled with action?Woman working at computer
  • Begin with a hook,  are you are instantly intrigued?
  • Use beautiful language like descriptive adjectives?
  • Does each paragraph ends with a cliff hanger, keeping you interested?
  • Is the Narration, Description and Explanation clear?

For the explantation in my upcoming blogs I will be following Lynda Felder’s advice by comparing and contrasting my ideas point by point. She recommends this because organization for the web is easiest this and also it creates short paragraphs which, as you know, readers prefer.

In Summary:

Types and techniques of news have changed just like advertisements and cultural norms have over the years. It is not news to us that newspapers are declining in popularity, but have we noticed that our conservative nature is too? Have we noticed that the word “news” has skewed from focusing on world issues  to focusing on what Kim Kardashian is wearing? Have we noticed how big of a change is occurring not in just the way we advertise, but in what we advertise? I have, and will be sharing my findings about this change in my blog. You can find it under Multimedia Projects.