Transformation of Television Content over 60 Years

TV Timeline

Drama, action, suspense, humor… all the elements that interest us and are on our favorite TV shows. Television is a part of our daily lives and advertisements are a part of TV. They both catch our attention and draw us in. How could they not though, they are ALWAYS on. Restaurants, the gym, bars, stores, even at hair and nail salons, it’s on. We have become creatures dependent on TV. But, what has TV become?

In my flickr slideshow linked below, you can watch how  TV transforms.

In the 60s until around the 80s TV and advertisements were:

  • Family Friendly
  • Appropriate
  • Characters were modestly dressed
  • Nudity was not an option

From the 2000s to present day, TV and advertisements are:

  • Censored and rated, no longer family friendly
  • Inappropriate
  • Characters are in little to nothing
  • Nudity is allowed

Coexistence of the Two:

Television and Advertisements correlate. TV draws in the viewers and ads pay for the viewing to happen. They  both have the same goal however, to get viewers hooked and wanting more. When one transforms, so will the other.

TV  has strayed from Daisy May in the modest one piece to Naomi Clarke in her show all bikini in a matter of just 50 years. The regulation of TV has changed at a slow pace, but with each decade passing has gotten more and more scandalous and society has become more and more accepting.

On Gilligan’s Island, Mary Ann had to keep her belly button covered, but now we see a lot more than belly buttons on Dating Naked. Times have changed in Television which means they have as well in advertisements.

Lets look at Budweiser Beer:

Just like television the advertisements went from family friendly to vulgar and inappropriate.

Just like television the advertisements went from family friendly to vulgar and inappropriate.


My collage here shows the transformation clearly. In the 60s, just like Gilligan’s Island, what is being shown is appropriate for all viewers. As we go to the late 80s, women are in one piece suit, just like Baywatch. Finally, with the last ad, the women resemble Naomi Clarke on 90210, bikinis are the way to go and now accepted.

Advertisements and television will continue to feed off each other in America, but hopefully society will take a stand against these vulgar ones. If nothing is done, we will have a lot more shows like Dating Naked and the Discovery Channel show Naked and Afraid, and a lot less family fun shows like Beverly Hillbillies and Dukes of Hazzard.



Pay Attention: Notice How Provocative Media Culture is

An on screen sex scene from the movie No Strings Attached

An on screen sex scene from the movie No Strings Attached

Advertisements are the center of our world. Every day we see them, hear them, and talk about them. A prime example, the Superbowl commercials. Some of us watch it just for the commercials. But, do we take the time to think about what we are seeing? The honest answer is no.  Most of us don’t think twice about 3000 advertising messages we see a day.

After reading my blog, I hope that will change. I want you to be aware of what is surrounding you. I want you to think twice before you leave the room with a child unattended and the TV on. I want you to take a stand against the vulgar, hyper-sexual, American advertisements in this day and age.

The Dick Van Dyke show. Notice how the husband and wife are in separate beds.

The Dick Van Dyke show. Notice how the husband and wife are in separate beds.


Have you heard of the The Dick Van Dyke Show? I hadn’t until I began my research. This show aired in the 60’s and when the married couple was shown in their bedroom on television, they were in separate twin beds. Them in bed together was too  inappropriate for Television. Wow… a lot has changed in 50 years.



Our current television shows  not only reveal sexual references, but also vulgar titles. Dating Naked, 16 and Pregnant, Sex in the City, just to name a few. We have not only changed the content, but also become unfazed by the vulgar show titles. How is it okay to have these titles and advertisements play when young children may be listening and exposed to it?

MTV's 16 and pregnant is a reality show about teenagers having babies and trying to raise them while being kids themselves.

MTV’s 16 and pregnant is a reality show about teenagers having babies and trying to raise them while being kids themselves.

TV is not the only dramatic change. We have a desensitized  our audience so drastically that music, advertisements, movies, video games, etc are all inappropriate. We have parental blocks on the TV and internet, and have created ratings for movies and games. M for mature. “You must be 18 or over to view this site. Are you 18, Yes or No?” That’s a great defense mechanism. Really keeps the kids out. I find it just shocking how much kids are exposed to today and do not feel that it is appropriate for this to be happening. Throughout my blog I will explore all of the areas mentioned above and show how big of a change has been made and how nice it would be if we could reverse it. I want the word conservative brought back into circulation.

Out With the Old and in With the New: Media and Advertisements


“UGH” our instant reaction when we see long paragraphs. “How many pages?” our first question when assigned reading. We have become creatures who only desire  instant gratification and crave short and to the point information. Because of this, we have become fans of the inverted paragraph.

The Inverted Paragraph:

Reading is hard for alinverted-pyramidl of us in this day and age. We look at words and just skim right over them. Because of this, the inverted pyramid has become the go-to with digital media. It is a system where the most important information is placed at the top and decreases in importance as the story goes on. Lynda Felder emphasizes in her book Writing for the Web that each paragraph should be based on the inverted pyramid as well as the whole essay (123).

New News:

With media being taken over by the web, we are leaving behind our ways of the past. Brain Carroll states in his bookWriting and Editing for Digital Media, “Newspapers     [are] the fastest shrinking U.S. industry” (212).newspaper-illo21

We no longer yearn for static information; interaction is what we crave. “We Media” is what we have become. We are literally part of the media. We comment, share, post, and have a part in what is going on. With more people online and a greater access to media however, we must be more alert.

Watch Out:

With everyone having access to the internet and breaking news instantly available, we must be careful what we trust. There are many false “breaking news stories”. One easy way to detect them is that anonymously sourced reports carry a high risk of being wrong according to (239). Also, do not trust anonymous comments. Some sites are even forbidding them. Huffington Post ,for example, makes users sign into Facebook or enter credit cared information to verify their identifty before commenting. This ensures that the comments don’t get out of hand. For my blog, I will be personally managing comments to ensure they are appropriate.

A Trustworthy Story:

How to tell if a story is trustworthy starts with ethos. We must trust the author and they must prove themselves credible to us. Check out their about me page, see if they have connections to other pages or previous credible work, and lastly how does their story look?

Elements of a good story:

Some things to think about while reading.

Does the story:

  • Start in the middle, and is it filled with action?Woman working at computer
  • Begin with a hook,  are you are instantly intrigued?
  • Use beautiful language like descriptive adjectives?
  • Does each paragraph ends with a cliff hanger, keeping you interested?
  • Is the Narration, Description and Explanation clear?

For the explantation in my upcoming blogs I will be following Lynda Felder’s advice by comparing and contrasting my ideas point by point. She recommends this because organization for the web is easiest this and also it creates short paragraphs which, as you know, readers prefer.

In Summary:

Types and techniques of news have changed just like advertisements and cultural norms have over the years. It is not news to us that newspapers are declining in popularity, but have we noticed that our conservative nature is too? Have we noticed that the word “news” has skewed from focusing on world issues  to focusing on what Kim Kardashian is wearing? Have we noticed how big of a change is occurring not in just the way we advertise, but in what we advertise? I have, and will be sharing my findings about this change in my blog. You can find it under Multimedia Projects.