Transformation of Television Content over 60 Years

TV Timeline

Drama, action, suspense, humor… all the elements that interest us and are on our favorite TV shows. Television is a part of our daily lives and advertisements are a part of TV. They both catch our attention and draw us in. How could they not though, they are ALWAYS on. Restaurants, the gym, bars, stores, even at hair and nail salons, it’s on. We have become creatures dependent on TV. But, what has TV become?

In my flickr slideshow linked below, you can watch how  TV transforms.

In the 60s until around the 80s TV and advertisements were:

  • Family Friendly
  • Appropriate
  • Characters were modestly dressed
  • Nudity was not an option

From the 2000s to present day, TV and advertisements are:

  • Censored and rated, no longer family friendly
  • Inappropriate
  • Characters are in little to nothing
  • Nudity is allowed

Coexistence of the Two:

Television and Advertisements correlate. TV draws in the viewers and ads pay for the viewing to happen. They  both have the same goal however, to get viewers hooked and wanting more. When one transforms, so will the other.

TV  has strayed from Daisy May in the modest one piece to Naomi Clarke in her show all bikini in a matter of just 50 years. The regulation of TV has changed at a slow pace, but with each decade passing has gotten more and more scandalous and society has become more and more accepting.

On Gilligan’s Island, Mary Ann had to keep her belly button covered, but now we see a lot more than belly buttons on Dating Naked. Times have changed in Television which means they have as well in advertisements.

Lets look at Budweiser Beer:

Just like television the advertisements went from family friendly to vulgar and inappropriate.

Just like television the advertisements went from family friendly to vulgar and inappropriate.

 

My collage here shows the transformation clearly. In the 60s, just like Gilligan’s Island, what is being shown is appropriate for all viewers. As we go to the late 80s, women are in one piece suit, just like Baywatch. Finally, with the last ad, the women resemble Naomi Clarke on 90210, bikinis are the way to go and now accepted.

Advertisements and television will continue to feed off each other in America, but hopefully society will take a stand against these vulgar ones. If nothing is done, we will have a lot more shows like Dating Naked and the Discovery Channel show Naked and Afraid, and a lot less family fun shows like Beverly Hillbillies and Dukes of Hazzard.

 

Pay Attention: Notice How Provocative Media Culture is

An on screen sex scene from the movie No Strings Attached

An on screen sex scene from the movie No Strings Attached

Advertisements are the center of our world. Every day we see them, hear them, and talk about them. A prime example, the Superbowl commercials. Some of us watch it just for the commercials. But, do we take the time to think about what we are seeing? The honest answer is no.  Most of us don’t think twice about 3000 advertising messages we see a day.

After reading my blog, I hope that will change. I want you to be aware of what is surrounding you. I want you to think twice before you leave the room with a child unattended and the TV on. I want you to take a stand against the vulgar, hyper-sexual, American advertisements in this day and age.

The Dick Van Dyke show. Notice how the husband and wife are in separate beds.

The Dick Van Dyke show. Notice how the husband and wife are in separate beds.

 

Have you heard of the The Dick Van Dyke Show? I hadn’t until I began my research. This show aired in the 60’s and when the married couple was shown in their bedroom on television, they were in separate twin beds. Them in bed together was too  inappropriate for Television. Wow… a lot has changed in 50 years.

 

 

Our current television shows  not only reveal sexual references, but also vulgar titles. Dating Naked, 16 and Pregnant, Sex in the City, just to name a few. We have not only changed the content, but also become unfazed by the vulgar show titles. How is it okay to have these titles and advertisements play when young children may be listening and exposed to it?

MTV's 16 and pregnant is a reality show about teenagers having babies and trying to raise them while being kids themselves.

MTV’s 16 and pregnant is a reality show about teenagers having babies and trying to raise them while being kids themselves.

TV is not the only dramatic change. We have a desensitized  our audience so drastically that music, advertisements, movies, video games, etc are all inappropriate. We have parental blocks on the TV and internet, and have created ratings for movies and games. M for mature. “You must be 18 or over to view this site. Are you 18, Yes or No?” That’s a great defense mechanism. Really keeps the kids out. I find it just shocking how much kids are exposed to today and do not feel that it is appropriate for this to be happening. Throughout my blog I will explore all of the areas mentioned above and show how big of a change has been made and how nice it would be if we could reverse it. I want the word conservative brought back into circulation.