As you may have noticed, the world is changing in the aspect of the web. Most sites are updated frequently and follow certain trends. A big one that we have talked about already with the inverted pyramid is that less text is appearing. If you look at SnapChat’s website, the homepage has six words, but the message is still portrayed in a fun and catchy way.
Other trends pointed out by Chris Lake are:
- Video/ Moving backgrounds
- Richer content with less words
- Varied typography
- Bigger images
These a just a few, but all are similar in the way that they are new. New ideas and creative ways to spark a readers interest. People read less and faster online so it is important to catch their attention and fill them in one the necessary information while you have it.
Another thing to focus on when creating content for the web and Brian Carroll points out is color choice. While red in America symbolizes passion, blood, life and grabs attention, in the Ivory Coast is symbolizes mourning. So, as little as color choice may seem, the devil is in the details as they say. Not only will you determine color by deciding who your target audience is, but you will also determine frequency. How demanding is your audience and how often do they want fresh content?
The Big Four:
Last but not least, you want to focus on The BIG Four.
- Elements should be in the right place.
- There should be no competition for attention.
- Mix heavy (pictures, graphics, headlines) and light (subheads, body, white space)
- Should create: variety, interest, drama, a layout needs emphasis
- Enemies are: dullness, boredom, sameness
- Tools are: color, headlines, size, typeface, elements (photos)
- Don’t make every picture the same size (mix it up)
- Make sure the layout belongs, that it works
- Gestalt- hallmark of unity: the wholeness is greater than the parts
If you want more:
These were just a few of my favorite suggestions, but for more upcoming trends visit: