The Importance of Text with Images:
BOOM! A popping image draws your attention. It makes you wander what just happened. It instantly intrigues you!
This is because all images convey meanings. The BOOM image conveys to me: Look over here, powerful, and shocking. To my audience however, it could portray totally different meanings and an author must be careful with images. A reader could see this and think gun shots, war, or comic books; none of which I am talking about now. This is why it is important to always know what you’re image could convey before you use it. Also, captions are key. I do not have one, so you do not know what I am trying to say with this, but if I said, Boom: Images Call Always Attention to your Article, you might understand where I am going with this.
Images convey two elements:
- How the viewer interprets it or experiences it
- The context in which the image is seen
The clique that “beauty is in the eye of the beholder” is true in this case. We all see it differently and find it tasteful or not deepening on our social nature.
Our Culture Effects our Taste:
Struken and Cartwright go into detail about our tastes in their book Practices of Looking. They claim, “taste is not inherent in particular people, but rather is learned through exposure to social and cultural institutions that promote certain class-based assumptions about correct taste (49). So when we say someone has good taste, we just mean they were raised in a culture similar to ours. This is relevant to my blog because I use images to portray that we have shifted in our cultural norms over the years. What I find vulgar in America may not be in other countries or vise-veras. So, my blog and my tastes may be different to other people who don’t view my pictures as so risqué . How do I prove to them that we have become more vulgar and it is not for the best?
I need to be as effective with my images as possible. To help, Garr Reynolds advises several tips in his book Presentation Zen.
Some of the few that I really focused on was:
- Simplicity is the key in presentations
- Use reliable typeface (Caslon, Garamond, Baskerville, Helvetica..)
- Rotate my text effectively on a full-bleed photograph for attentoin
- Make sure I have text with the image to convey MY meaning
Here is one example he used that entails all four of these points:
- Simplicity- Just the image and the caption is shown
- The typeface is legible and clear on a full-bleed photo
- The text is tilted to catch the readers attention
- There is a caption to portray what the author means with the photo